Focus on health, especially in the intimate areas.
Environmentally conscious, choosing products.
whose production process has less impact on the environment. Pursuing natural materials, such as organic cotton
Avoid chemical additives such as chlorine, flavours, and fluorescent brighteners.
Global consumers with a quest for eco-friendly and sustainable lifestyles.
Concerned about sustainability and increased health care awareness.
Specific needs, such as plastic-free menstrual products.